TY  - ADVS
AU  - Nsubuga, Edith Kasekende.
TI  -  The influence of FM radio advertising on consumer purchasing decisio ns in Uganda: a case study of selected advertising ca mpaigns
PY  - 2000///
CY  - Kampala, Uganda
PB  - Makerere University Library Microfilming Unit
KW  - Radio advertising
KW  -  Uganda
KW  - Selling
KW  -  Radio advertising
KW  - Radio in consumer education
N1  - Thesis (MBA) - Makerere University, 1997; Includes bibliographical references
ER  -