The influence of FM radio advertising on consumer purchasing decisio ns in Uganda a case study of selected advertising ca mpaigns - Nsubuga, Edith Kasekende (Kampala, Uganda: Makerere University Library Microfilming Unit, 2000)
Thesis (MBA) - Makerere University, 1997.
Includes bibliographical references.
Keywords: Radio advertising -- Uganda; Selling -- Radio advertising; Radio in consumer education -- Uganda