Nsubuga, Edith Kasekende. <br/><br/>
The influence of FM radio advertising on consumer purchasing decisio ns in Uganda  a case study of selected advertising ca mpaigns/   [microfilm]: 
by Edith Kasekende Nsubuga. 
 - Kampala, Uganda:  Makerere University Library Microfilming Unit,  2000. 
 - 4 titles on 1 microfilm reel;  16 mm. 
<br/><br/>Thesis (MBA) - Makerere University, 1997. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising-- Uganda<br/>Selling-- Radio advertising<br/>Radio in consumer education-- Uganda