TY  - BOOK
AU  - Beamish, Karen.
AU  - Ashford, Ruth.
ED  - The Chartered institute of marketing.
TI  - Marketing planning 2006-2007
SN  - 9780750680042
U1  - 658.8 
PY  - 2006///
CY  - Burlington
PB  - Butterworth-Heinemann
KW  - Marketing
KW  -  Management
KW  -  Costs
KW  -  Decision making
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -