Beamish, Karen. <br/><br/>
Marketing planning 2006-2007 / 
by Karen Beamish and Ruth Ashford. 
 - 1st ed. 
 - Burlington :  Butterworth-Heinemann,  2006. 
 - xi, 400 p. :  ill. ;  30 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750680042 0750680040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Management.<br/>Marketing-- Costs.<br/>Marketing-- Decision making.<br/>Marketing research.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8