Worsam, Mike <br/><br/>
Marketing operations / 
Mike Worsam 
 - Oxford :  Butterworth-Heinemann,  1995. 
 - xi, 381 p. :  ill. ;  30 cm. 
 - The workbook series: marketing .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>07506119945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8