Kotler, Philip. <br/><br/>
Social marketing :  improving the quality of life / 
Philip Kotl er, Ned Roberto, Nancy Lee. 
 - 2nd ed. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2002. 
 - xvi, 438 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0761924345 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Behavior modification
<br/><br/><label>Dewey Class. No.: </label>658.8