TY  - BOOK
AU  - Fifield, Paul.
AU  - Giligan, Colin
TI  - Strategic marketing management: planning and control, analysis a nd decision 
SN  - 0750619902
U1  - 658.802 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -