Fifield, Paul. <br/><br/>
Strategic marketing management :  planning and control, analysis a nd decision / 
Paul Fifield and Colin Giligan 
 - Oxford :  Butterworth-Heinemann,  1995. 
 - xvii, 317 p. :  ill. ;  30 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0750619902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802