TY  - BOOK
AU  - Calantone, Roger J.
AU  - Di Benedetto, C. Anthony
TI  -  The product manager's toolbox
SN  - 0079116639
U1  - 658.800285 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill, Inc.
KW  - Marketing
KW  -  Computer simulation
ER  -