Calantone, Roger J. The product manager's toolbox / Rogers J. Calantone and Anthony D i Benedetto. - New York : McGraw-Hill, Inc., 1993 - 100 p. : ill. ; 24 cm + 1 floppy diskette. ISBN: 0079116639 Subjects--Topical Terms: Marketing-- Computer simulation. Dewey Class. No.: 658.800285