TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing: concepts and strategies 
SN  - 039536938X
U1  - 658.8  19
PY  - 1989///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -