TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Introduction to advertising and promotion: an integrated marketi ng communications perspective 
SN  - 0256105162
U1  - 659.1 BEL 
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -