Eastman, Susan Tyler. <br/><br/>
Broadcast/cable/web programming :  strategies and practices / 
S usan Tyler Eastman, Douglas A. Ferguson. 
 - 5th ed. 
 - Belmont, CA :  Wadsworth/Thomson Learning,  c1997. 
 - 471 p. :  ill., map ;  25 cm. 
<br/><br/> Rev. ed. of: Broadcast/cable programming. 4th ed. 1995. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534507441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs-- Planning.<br/>Radio programs-- Planning.<br/>Cable television-- Planning.
<br/><br/><label>Dewey Class. No.: </label>791.45/0236/0973