TY  - BOOK
AU  - Dillon, John,
TI  - Handbook of international direct marketing
SN  - 0070844739
U1  - 658.8 
PY  - 1976///
CY  - London
PB  - McGraw Hill
KW  - Export marketing
KW  -  Handbooks, manuals, etc
KW  - Direct selling
KW  - Advertising, Direct-mail
N1  - Includes bibliographical references (p. 401-413) and index
ER  -