TY  - BOOK
AU  - Heath, Robert L.
AU  - Vasquez, Gabriel
TI  - Handbook of public relations
SN  -  076191286X (cloth : alk. paper)
U1  - 659.2 
PY  - 2001///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Public relations
KW  - Handbooks, manuals, etc
N1  -  Includes bibliographical references (p. 691-769) and index
ER  -