Marketing and public relations practices in college libraries / 
c ompiled by Anita Rothwell Lindsay 
 - Chicago :   American Library Association,   2004. 
 - ix, 182 p. :   ill. ;   28 cm. 
<br/><br/>Include bibliograpical references. 
<br/><br/><label>ISBN: </label>0838982956 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Academic libraries-- Public relations-- United States.<br/> Academic libraries-- United States-- Marketing.<br/> Library surveys-- United States.
<br/><br/><label>Dewey Class. No.: </label>Q 021.7 MAR