Belch, George E.   1951- <br/><br/>
Introduction to advertising and promotion :   an integrated marketi ng communications perspective / 
by  George E. Belch, Michael A. Belc h. 
 - 2nd ed. 
 - Homewood, IL :   Irwin,   c1993. 
 - 1 v. (various pagings) :   ill. (some col.) ;   29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256105162 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising.<br/> Sales promotion.<br/> Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL