TY  - BOOK
AU  - Fifield, Paul
AU  - Lewis, Keith
TI  - International marketing strategy
SN  - 0750619872
U1  - 658.83 
PY  - 1995///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Decision making
KW  - Marketing research
N1  - Includes bibliographic references and index
ER  -