Fifield, Paul <br/><br/>
International marketing strategy/ 
Paul Fifield and Keith Lewis 
 - Oxford :  Butterworth-Heinemann ,  1995 
 - xxiv, 170 p.:  ill;  30 cm 
<br/><br/>Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>0750619872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83