TY  - BOOK
AU  -  Bernhardt, Kenneth L.,
AU  -  Kinnear, Thomas C.,
TI  -  Cases in marketing management
SN  -  0256088322
PY  - 1991///
CY  -  Homewood, IL
PB  -  Irwin
KW  -  Marketing
KW  -  Management
KW  -  Case studies
KW  -  Decision making
N1  -  Includes bibliographical references and index
ER  -