Bernhardt, Kenneth L.,   1944- <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. K innear. 
 - 5th ed. 
 - Homewood, IL :   Irwin,   c1991. 
 - xvi, 815 p. :   ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256088322 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing-- Management-- Case studies.<br/> Marketing-- Decision making-- Case studies.