TY  - BOOK
AU  -  McDonald,Malcolm
ED  -  Institute of Marketing.
ED  -  CAM Foundation.
TI  -  Marketing plans : :  how to prepare them, how to use them / 
SN  -  0750656255
U1  -  658.8/02   20
PY  - 2002/// r epr. 2005
CY  -  Amsterdam ; ,  Boston : 
PB  -  Elsevier Butterworth-Heinemann, 
KW  -  Marketing
KW  -  Planning
N1  -  "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.";  Includes index
ER  -