TY  - BOOK
AU  -  Certo,Samuel C.
AU  -  Peter,J.Paul
TI  -  Strategic management : :  concepts and applications / 
SN  -  0070104581
U1  -  658.4012 CER 
PY  - 1991///
CY  -  New York : 
PB  -  McGraw Hill, 
KW  -  Business planning
KW  -  Strategic planning
N1  -  Includes bibliographies and indexes
ER  -