TY - BOOK AU - Beamish,Karen AU - Ashford,Ruth ED - The Chartered institute of marketing. TI - Marketing planning 2006-2007 / SN - 97807500680042 (pbk) U1 - 658.8 PY - 2006/// CY - Amsterdam : PB - Elsevier, KW - Marketing KW - Management N1 - Includes bibliographical references index ER -