Pule, Obace Humphrey.

Consumer perception of prices, consumer values, consumer attitudes, consumer awareness and purchase intentions of counterfeit pharmaceutica l products in Uganda / Obace Humphrey Pule. - Kampala, 2014. - 67 p. ; 30 cm.

Unpublished thesis (MBA)- Makerere University, 2014

Includes bibliographical references.


Consumer behavior -- Uganda.
Consumers -- Attitudes.
Consumers' preferences -- Uganda.

658.8343