TY  - BOOK
AU  - Namakula, Stella.
TI  - Relationship marketing, service quality and customer retention in th e tourism industry
U1  - 338.4791 
PY  - 2004///
CY  - Kampala
KW  - Relationship marketing
KW  - Tourism
KW  - Uganda
KW  - Marketing
N1  - Thesis (M.SC., MARKETING) - Makerere University, 2004; Includes bibliographical references
ER  -