Namakula, Stella. <br/><br/>
Relationship marketing, service quality and customer retention in th e tourism industry / 
by Stella Namakula. 
 - Kampala,  2004. 
 - xii, 90 p. :  ill. ;  30 cm. 
<br/><br/>Thesis (M.SC., MARKETING) - Makerere University, 2004. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Tourism--Marketing.--Uganda
<br/><br/><label>Dewey Class. No.: </label>338.4791