TY  - BOOK
AU  -  Sissors,Jack Zanville
AU  -  Baron,Roger B.
TI  -  Advertising media planning / 
SN  -  0844215635 (alk. paper)
U1  -  659.1 
PY  - 2002///
CY  -  Chicago : 
PB  -  McGraw-Hill, 
KW  -  Advertising media planning
N1  -  Includes bibliographical references and index
ER  -