Sissors, Jack Zanville,    1919- <br/><br/>
Advertising media planning /  
Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron. 
 - 6th ed. 
 - Chicago :    McGraw-Hill,    c2002. 
 - xviii, 445 p. :    ill. ;    25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844215635 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising media planning.
<br/><br/><label>Dewey Class. No.: </label>659.1