McQuail, Denis. <br/><br/>
McQuail's mass communication theory /  
Denis McQuail. 
 - 5th ed. 
 - London :    Sage Publications,    2005. 
 - viii, 616 p. :    ill. ;    24 cm. 
<br/><br/>Includes bibliographical references (p. 571-608) and index. 
<br/><br/><label>ISBN: </label>1412903718 1412903726 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23