Heller, Steven

Design literacy : understanding graphic design / Steve Heller. - 2nd ed. - New York : Allworth Press, c2004. - xi, 433 p. : ill. ; 23 cm.

Includes bibliographical references (p. 429-432) and index.

Persuasion -- Mass media -- Type -- Language -- Identity -- Informat ion -- Iconography -- Style -- Commerce.

1581153562

2004-009936


Graphic arts -- History.
Commercial art -- History.

741.6