TY  - BOOK
AU  -  Lumbuye,Ronald
TI  -  Effective communication, perceived service quality, customer satisfa ction and institutional reputation : :  a case of Makerere University / 
U1  -  U 658.812 LUM 
PY  - 2006///
CY  -  Kampala, 
KW  -  Makerere University
KW  -  Consumer satisfaction
KW  -  Communication
N1  -  Thesis (M.Sc., Markt.) - Makerere University, 2006;  Includes bibliographical references (p.54-56)
ER  -