Hollensen, Svend. Global marketing : a decision-oriented approach / Svend Hollen sen. - 3rd ed. - Harlow, England : Financial Times/ Prentice Hall, 2004. - xxxix, 717 p. : col. ill. ; 26 cm. Includes bibliographical references and index. ISBN: 0273678396 Subjects--Topical Terms: Export marketing. Dewey Class. No.: 658.84 HOL