TY  - BOOK
AU  -  Dalrymple,Douglas J.
AU  -  Parsons,Leonard J.
TI  -  Marketing management : :  text and cases / 
SN  -  0471332380
U1  -  658.8   21
PY  - 2000///
CY  -  New York : 
PB  -  J. Wiley, 
KW  -  Marketing
KW  -  Management
KW  -  Case studies
N1  -  Includes bibliographical references and index
ER  -