Dalrymple, Douglas J. <br/><br/>
Marketing management :    text and cases /  
Douglas J. Dalrymple, Leonard J. Parsons. 
 - 7th ed. 
 - New York :    J. Wiley,    c2000. 
 - xii, 707 p. :    ill. ;    26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471332380 
<br/><br/><label>LCCN: </label>00-268990 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing -- Management.<br/> Marketing -- Management -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8