TY  - BOOK
AU  -  Theaker,Alison
TI  -  The public relations handbook / 
SN  -  0415317932
U1  -  659.2 
PY  - 2004///
CY  -  London : 
PB  -  Routledge, 
KW  -  Corporations
KW  -  Public relations
N1  -  Includes bibliographical references (p.348-359) and index
ER  -