Theaker, Alison. <br/><br/>
The public relations handbook /  
Alison Theaker. 
 - 2nd ed. 
 - London :    Routledge,    2004. 
 - x, 366 p. :    ill. ;    23 cm. 
 - Media practice. .
<br/><br/>Includes bibliographical references (p.348-359) and index. 
<br/><br/><label>ISBN: </label>0415317932 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Corporations -- Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.2