TY  - BOOK
AU  -  Ntale,Peter Dithan
TI  -  Relationship marketing, word of mouth communication and customer loy alty in the telecommunication industry of Uganda / 
U1  -  658.812 
PY  - 2012///
CY  -  Kampala, 
KW  -  Relationship marketing
KW  -  Customer loyalty
N1  -  Unpublished thesis (MSc. Marketing) - Makerere University, 2012;  Includes bibliographical references (p. 63-67)
ER  -