Berkowitz, Eric N. <br/><br/>
Marketing /  
Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - 2nd ed. 
 - Boston, MA :    Irwin,    1989. 
 - xxv, 752 p. :    ill. (some col.) ;    26 cm +    1 computer disk (5 1/4 in.) 
<br/><br/>  System requirements for computer disk: IBM PC. 
<br/><br/>Includes bibliographical references (p. 702-719) and indexes. 
<br/><br/><label>ISBN: </label>0256075131 
<br/><br/><label>LCCN: </label>88-027583 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8