TY - BOOK AU - Bakunda,Geoffrey AU - Ngoma,Muhammad TI - Business strategy : : an introduction ; survival, growth , competit ive advantage / SN - 970418125 U1 - 658 BAK PY - 2001/// CY - Kampala : PB - Makerere University Press, KW - Industrial management KW - Business KW - Strategic aspects N1 - Includes bibliographical references (p. 231-233) ER -