Lowery , Shearon A. Milestones in mass communication research : media effects / by Shearon A. Lowery and Melvin L. De Fleur - 2d ed. - New York : Longman , 1988 - xxi , 472 p. : ill. ; 24cm. Subjects--Topical Terms: Mass mediaMass society Dewey Class. No.: 302.23 LOW