TY  - BOOK
AU  -  Caywood,Clarke L.
TI  -  The handbook of strategic public relations & integrated communicatio ns / 
SN  -  0786311312
U1  -  659.2 
PY  - 1997///
CY  -  Boston : 
PB  -  McGraw-Hill, 
KW  -  Public relations
KW  -  Communication in management
KW  -  Communication in marketing
N1  -  Includes bibliographical references and index
ER  -