Johnson, Gerry.
Exploring corporate strategy : text and cases /
Gerry Johnson, Kevan Scholes, Richard Whittington.
- 8th ed.
- Harlow : Financial Times Prentice Hall, 2005.
- xxxvi, 878 p. : ill. ; 27 cm+ Student Access Kit
Includes bibliographical references and index.
9780273711919 (text only) 9780273711926 (text and cases)
Strategic planning.
Business planning.
658.4012