Mbabazi, Flavia <br/><br/>
Brand communication perceived quality, perceived value and customer loyalty :    the case of sportsman brand /  
Flavia Mbabazi. 
 -   2006. 
 - ix, 65 p. :    ill. ;    30 cm. 
<br/><br/>Thesis (M.Sc., Markt.) - Makerere University, 2006 
<br/><br/>Includes bibliographical references (p.51-52) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Customer loyalty -- Uganda.<br/> Consumer behaviour.
<br/><br/><label>Dewey Class. No.: </label>658.8342