Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Josep h R. Dominick. 
 - 10th ed. 
 - Boston, Mass. :  Cengage- Wadsworth,  c2014. 
 - xii, 480 p. :  ill. (some col.);  24 cm. 
 - Wadsworth series in mass communication and journalism .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781439082744 (pbk.) 1439083924 (pbk.) 9781439083925 (pbk.) 
<br/><br/><label>LCCN: </label>2009-936675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media--Research.
<br/><br/><label>Dewey Class. No.: </label>302.23072