Fleisher, Craig S.

Strategic and competitive analysis : methods and techniques for a nalyzing business competition / Craig S. Fleisher, Babette E. Bensou ssan. - Upper Saddle River, NJ : Pearson Education International, 2003 . - xxii, 457 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0131918729


Strategic planning.
Competition.
Business intelligence.

658.47