Strategic and competitive analysis : methods and techniques for a nalyzing business competition /
Craig S. Fleisher, Babette E. Bensou ssan.
- Upper Saddle River, NJ : Pearson Education International, 2003 .
- xxii, 457 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0131918729
Strategic planning. Competition. Business intelligence.