TY  - BOOK
AU  -  Lancaster,Geoffrey
AU  -  Withey,Frank
ED  -  Chartered Institute of Marketing.
TI  -  Marketing fundamentals, 2006-2007 / 
SN  -  9780750680073
U1  -  658.8   22
PY  - 2006///
CY  -  Amsterdam : 
PB  -  Elsevier/Butterworth-Heinemann, 
KW  -  Marketing
N1  -  Includes bibliographical references and index
ER  -