TY  - BOOK
AU  -  Dillard,James Price
AU  -  Pfau,Michael
TI  -  The persuasion handbook  : :  development  in theory and practice / 
SN  -  0761920064
U1  -  303.342 
PY  - 2002///
CY  -  Thousand Oaks : 
PB  -  Sage Publications, 
KW  -  Persuasion (Psychology)
KW  -  Social aspects
KW  -  Persuasion (Rhetoric)
N1  -  Includes bibliographical references and index
ER  -