TY  - BOOK
AU  -  Kiyingi,Douglas
TI  -  The impact of television advertising on consumer purchasing decision s / 
U1  -  695.14 
PY  - 2005///
CY  -  Kampala, 
KW  -  Television advertising
KW  -  Purchasing
N1  -  Dissertation  (B. Com. Ext.) - Makerere University, 2005;  Includes bibliographical references (p.23-4)
ER  -